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Translation glossary

Plain-English definitions for the terms you will meet when buying translation and multicultural communication. No jargon about jargon.

M
Machine translation
Machine translation is the automated conversion of text from one language to another by software, without human involvement in the translation step itself.
T
Transcreation
Transcreation adapts a message from one language and culture to another so it keeps its intent, tone and emotional effect, rather than translating it word for word.